Our Story

Founded by a team that has adopted “fitness for life” as their mantra, Forme is a community and resource for people who want to make time for wellness and leading a healthy lifestyle. We all know that it is much easier said than done – people don’t always have time to make it to a class, a gym or that perfect place to take a deep breath and focus on yourself. Forme is a one-stop shop for everything fitness and right on your phone.

Whether your passion is yoga, meditation, fitness, or healthy eating (or all of the above), all you need is a few minutes each day to nourish your body. Forme offers you a varied selection of exercise videos, classes and healthy bites for you to access anytime, anywhere.

We are a small team of highly dedicated individuals with a vision to build a platform for wellness and transformation which can eventually help our members push the fitness envelope. We take our matters personally: we love the work we do and the people we do it with. We are inspired by one another, and by our amazing community of health enthusiasts. All our members are at the center of everything we do.

Join us and make a difference. We’re hiring!

Our Team

Arjun Mahajan

Co-founder and CEO

Arjun is the co-founder and CEO at Forme. He has always been passionate about sports and recently has been very active knocking balls at the squash court and swinging pars at the golf course. He and his wife live a very active lifestyle and encourage clean and healthy eating. They also love to travel. Arjun aims to cover all continents by the age of 35. Prior to Forme, Arjun led Sales & Marketing for multiple consulting companies in the US. He is a Fellow at The Wharton School, and has a Bachelors in Computer Engineering from Bharati Vidyapeeth University, Pune.

Surya Phadke

Co-founder and CFO

Surya is the co-founder and CFO at Forme. He is an avid badminton and football player and loves everything sports. He believes healthy eating is an integral part of keeping healthy. Prior to Forme, Surya led Sales & Marketing for companies distributing F&B products in India. He is an MBA from INSEAD and The Wharton School, and has a Bachelors in Mechanical Engineering from BITS (Pilani).